Reward Tips

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As a dedicated blood drive sponsor, you may often find yourself asking, "Do I really have to offer rewards for someone contributing to our blood drive effort? Isn't giving the gift of life enough for someone to feel really good about him or herself?" The adult in us would undeniably agree, however, it is the child in us that seems to jump up and down and say, "So, where's my prize?". This is simply human nature.

For our sponsors, the Red Cross suggests that you consider recognizing donors and your recruitment teams for their efforts. A simple token of appreciation goes further than one might think. And it will benefit you in more ways than one since individuals will be returning to donate and participate time and time again. Here are some helpful tips from larger business sponsors in the NY-Penn Region that can be scaled for companies or organizations of any size:

	Sponsor: Corning Incorporated, Corning, NY Who they reward • Employee donors What they reward • A random drawing for a flat screen TV. (Corning Incorporated manufactures the glass used in the TV!) • Each donor gets one entry. • Each donor that brings a buddy gets two entries. • First time donors get three entries. • Luncheons for five random donors When they reward • Large prize annually, quarterly luncheons It’s that type of initiative and striving to do more and more that has made the company such a successful blood drive sponsor. "Corning's success is based on four key components like the legs of a stool. First, visible senior management support led by Peter Volanakis COO. Second, process driven results. Thirdly local team based drive coordination and lastly but certainly not least our employees, whose commitment to community support continue to impress and humble me." - Dr. James Schuppert, Director of Health Services, Corning Incorporated Download Corning Recognition PDF
	Sponsor: Ortho-Clincal Diagnostics, NY & NJ Offices Who they reward • Anyone who volunteers or donates at company or community blood drives. • 3x & 5x per year donors What they reward • Various items with company logo for all donors • 1/2 day or entire day vacation for multiple time donors When they reward • Items given at each blood drive • Annually for multiple time donor awards "J&J has a strong commitment to support blood drives. We ensure that our donor efforts and rewards are the best they can be." - Tesia Woodworth, OCD Health & Wellness Manager
	Sponsor: Bank of New York, NY, NJ, CT, FL, & CA Offices Who they reward • Anyone who participates at company blood drives throughout the US. • 1st x and 3x per year donors • Recruitment Team Captains and Coordinators What they reward • Assortment of items given at each blood drive event with company logo • Gift certificates (1st, 2nd, 3rd prizes) • Silver picture frame for all 1st x donors • Gift for all 3x donors • Luncheons and Breakfasts "with the President" When they reward • Each time someone donates for the first time • Each blood drive event • Annually and Semi-annually (various awards) "A new division head takes a leading role for blood drive efforts each year. The quarterly drives are an integral part of the Bank's culture." - Helen E. Rosado, Special Events Coordinator, NYC
	Sponsor: Wal-Mart Logistics, Store #6038, Marcy, NY Who they reward • Wal-Mart associates that donate blood What they reward • Custom designed T-shirts (design shown) When they reward • At each blood drive event "Our t-shirts seem to be one of the best forms of recognition. They are worn on any given day by our associates." - Kevin Wiegand, Wal-Mart Orderfilling Operations Manager

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