Responsibilities

• Role of CEO
• Role of Sponsor Executive
• Role of Blood Drive Committee Chair
• Role of American Red Cross
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Role of Chief Executive Officer:

• Agree to meet Life Share Goal
• Appoint senior executive to promote Red Cross message and gain blood drive support
• Communicate with employees and committee members
• Participate in blood donor recognition events
• Donate blood if possible
• Attend blood drive to show support

Role of Sponsor Executive:

• Form a Recruitment Committee with a representative from each department
• Hold a training meeting for the Recruitment Committee
• Reserve and provide suitable blood drive sites
• Provide time-off for employees to donate
• Confirm drives one year in advance
• Permit Red Cross Speaker/Representative to address staff meetings, etc.
• Encourage one-on-one recruitment

Role of Blood Drive Committee Chair:

• Conduct face to face recruitment
• Serve as a liaison to Red Cross Account Manager
• Place/post recruitment materials
• Act as Primary Contact for the day of the drive

Role of American Red Cross:

• Provide a Personal Account Manager
• Deliver individualized customer service
• Work closely with your Senior Executive Designee and Recruitment Committee
• Train your Recruitment Committee
• Supply all promotional materials

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